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Thorough, Professional, Effective
Analysis
We do a rapid, in-depth study to determine where, when, and how negative postings about you or your company have been made.
- Who owns, manages, or has access to the sites or pages where the offensive listings reside?
- What is the extent of the damage?
- What "keywords" or search phrases bring up offensive listings?
- What kind of sites are involved: blogs, journals, news sites, forums, permanent or ad-hoc sites, etc.?
- Are the postings associated with competitive (deeply entrenched) or with transitional keywords (those that can be quickly overcome with corrective actions)?
- Who are the individuals responsible for the damage?
- What are the best counter-measures including legal strategies as well as online action?
Strategic planning
- We rapidly assemble a team.
- We develop an action plan that is perfectly fitted to the analysis.
- We present the plan to you and get sign-off.
- We go into action with a multi-pronged approach.
Action
We begin to implement counter-measures that include, but are not limited to:
Removing negative content through legal means
ORM works in partnership with qualified legal specialists to address any violation of copyright, trademark, business name, or other offense. A qualified law firm can issue a cease-and-desist order or take other action to force the removal of negative content directly.
Boosting ranking of 'positive' content
Identifying "positive" web pages, blogs, forums, articles, or pages that we control, that can be quickly elevated in the search engine rankings using optimization strategies. These pages blanket and replace negative listings.
Posting positive content
Posting hundreds of positive articles, blogs, journals and forum entries, news items, press releases and other pages on a steady, on-going basis. These postings reflect positively on your reputation, but more importantly, they replace negative postings by taking the top positions on the sites in which they appear.
Creating new, positive content
Creating new, positive content on your site and on sites that we control, and then optimizing this content so that it rises quickly to the top search engine rankings. ORM owns and manages hundreds of sites used for this purpose.
Buying domains with relevant keywords
Buying new domains with important, relevant keywords in the URLs, and optimizing these sites.
Ongoing reporting, review and strategy revision
Continuous reporting, review, and revision of strategy based on concrete web metrics.
The ORM process is robust, technically sophisticated, and methodical.
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